About Us.
Giving Campaign is an independent publication dedicated to the stories, struggles, and triumphs of local businesses.
We started with a simple belief: the soul of any neighborhood is found in its independent businesses. In an era of mass consolidation and algorithmic commerce, the corner store, the local bakery, and the neighborhood studio represent something fundamentally human.
Our Mission
We aim to elevate the discourse around small business. Too often, local commerce is treated as a quaint afterthought in business journalism. We treat it with the seriousness, rigor, and aesthetic appreciation it deserves.
Through in-depth profiles, industry analysis, and visual storytelling, we document the reality of building something from the ground up in today's economic landscape.
"The independent business is the ultimate expression of civic participation."
— Our Founding Manifesto
The Team
Sarah Jenkins
Editor in Chief
Former business reporter who traded Wall Street coverage for Main Street stories.
Marcus Chen
Creative Director
Photographer and designer focused on urban environments and retail spaces.
Elena Rodriguez
Features Writer
Specializes in deep-dive profiles on food and hospitality entrepreneurs.
David Alaba
Industry Analyst
Breaks down the economic trends affecting independent commerce.